Fast-growing cream liqueur brand The House of Somrus has teamed up with US influencers, fashionistas and golf celebrities The Sadekar Sisters, Nisha and Seema, to host Virtual Coffee breaks at the upcoming Summit of the Americas — A Virtual Experience (5-9 April).

The House of Somrus Virtual Coffee Breaks were a big hit during last year’s hugely successful Moodie Davitt Virtual Travel Retail Expo, offering golf tips and style advice to Expo visitors in between Knowledge Hub sessions.


“The Team at The House of Somrus is thrilled to participate in the inaugural Virtual Summit of the Americas 2021 following the success of the Moodie Davitt Virtual Travel Expo last October,” commented The House of Somrus Director of Global Business Guy May.

“We are delighted to share the Somrus line of next generation cream liqueurs with the Americas attendees and will debut a new series of virtual Somrus Coffee Breaks as part of the industry presentations.

“Please join us at the show as our favourite fashionistas and golf celebrities, the Sadekar Sisters,  Nisha & Seema, cheerfully celebrate the rich coffee culture of several Americas countries. Don’t miss the fun; register for the Virtual Summit of the Americas now.”

The House of Somrus debuted its Coffee Cream Liqueur with Duty Free Global at the October event. Duty Free Global is also a Gold Exhibitor for the Summit of the Americas.

As reported, The House of Somrus offers a range of Indian-inspired cream liqueurs and is one of the most-awarded lines of next-generation cream liqueurs in the market. Its products are made with dairy cream and five-times distilled hand-crafted rum. Its range is low ABV, preservative-free, gluten-free and is made with no artificial flavours.

The portfolio comprises Coffee, Mango and Kulfi flavours. Coffee was inspired by ‘Kaapi,’ a popular filter coffee in South India. It is made with an artisanal blend of Arabica coffee and roasted chicory.

Mango takes inspiration from the Mango Lassi and the Indian Aamrus milkshake. It is crafted with a blend of fresh Alphonso mangoes, dairy cream and rum. Kulfi was based on popular Indian desserts from Kulfi and Ras Malai and offers a flavourful mixture of Eastern spices and nuts.

As reported, the Knowledge Hub boasts a strong speaker line-up, boosted by news today that JFKIAT President & CEO Roel Huinink is the latest CEO of a major industry company (JFK T4) to sign up.

In recent days we announced that Martín Eurnekian, Chief Executive Officer of Corporación América Airports, will also speak at the event, with other high-profile names to be revealed shortly.

As reported, Walmart Senior Vice President, Sustainability Jane Ewing will address the key theme of sustainability in retail and travel retail.

More influential executives representing leading travel retail and airport companies have joined too. They include Hudson CEO Roger Fordyce, ARI-North America General Manager Jackie McDonagh, Motta Internacional Senior Vice President Aurelio Barria, Midway Partnership CEO (and Vantage Airport Group Chief Commercial Officer) Sammy Patel and PT&M Managing Director Eric Trichot.

Other speakers already named include Paradies Lagardère President & CEO Gregg Paradies, Dufry General Manager Sub-Cluster South America Enrique Urioste, Neutral by Luryx Duty Free Shop CEO Marcelo Montico, Starboard Cruise Services President & CEO Lisa Bauer, Harding Retail Deputy Managing Director Mark Birnie, Heinemann Americas CEO Nadine Heubel, Stellar Partners CEO Padraig Drennan and International Shoppes Director Matthew Greenbaum.

As reported, the all-digital event is being organised by the International Association of Airport and Duty Free Stores (IAADFS) and Asociación Sudamericana de Tiendas Libres (ASUTIL) in partnership with The Moodie Davitt Report (which organised the successful Virtual Travel Retail Expo from 12-16 October). Visitor registration (free to all travel retailers and airport companies) is open at the official event website, which is now live.