William Pritchett serves as Chief Commercial and Financial Officer for Hershey International, a $1B+ business unit covering all Hershey markets outside the US as well as Hershey’s World Travel Retail business. In this role, which he started in March 2020, he leads Marketing, Innovation, and Strategy for the entire International business, as well as the full range of Finance activities across International markets. Additionally, William has commercial responsibility for the global World Travel Retail business, which he assumed in January 2021.
Prior to this, William served as Vice President, Strategy and Business Insights for The Hershey Company, with responsibilities for driving Hershey’s strategic direction and ensuring execution of that strategy at both the enterprise and business unit levels, and leading business insights and advanced analytics teams in leveraging disparate data sources to uncover meaningful insights and identify strategic growth opportunities.
Before joining Hershey in December 2013, William worked for the Boston Consulting Group (BCG), where he was a Principal and core member of the firm’s Strategy and Corporate Development Practice Areas. William has significant functional experience across a wide spectrum of areas, including brand/product strategy, M&A, transformation, R&D strategy, adjacent market expansion, post-merger integration, and business model innovation. William also has deep industry expertise in the consumer goods, retail, and healthcare industries.