Ignacio Vázquez was named Global Head of Marketing for Bacardi Global Travel Retail in July 2020, having joined the group in 2015. He previously served as Vice President of Marketing for Latin America & Caribbean, contributing to market share growth across the Bacardi portfolio in the region.

He also held other marketing and leadership roles including Global Brand Director for Martini.

Before joining Bacardi, Ignacio worked as a management consultant for Bain & Company where he led the post-IPO international expansion of a start-up in Scandinavia, and worked in several local, regional and global marketing roles for leading consumer brands. He holds an MBA from IESE Business School in Barcelona.