AMERICAS. An engaging and dynamic programme of Engagement Lounge sessions has been announced for the Summit of the Americas — A Virtual Experience (5-9 April).

The programme will feature a diverse line-up of businesses across categories that promise to wow Summit attendees with dynamic and interactive digital events.

As reported, the all-digital Summit is being organised by the International Association of Airport and Duty Free Stores (IAADFS) and Asociación Sudamericana de Tiendas Libres (ASUTIL) in partnership with The Moodie Davitt Report (which organised the successful Virtual Travel Retail Expo from 12-16 October).

Visitor registration (free to all travel retailers and airport companies) is open at the official event website, which is live.

The Engagement Lounge will host several virtual lounges for networking and engagement with visitors outside of the Exhibition Hub. It features platforms to launch, promote and educate about products through virtual masterclasses, tastings and demonstrations.

Either live or pre-recorded, these 30-minute segments will be streamed to a global audience.

The full programme, with registration links, can be viewed below

Engagement Lounge Day 2

Spark Group – Optimising Sales and Promotions

Register here:

Tuesday, 6 April 2021 at 2:00 PM   | Eastern Time (US & Canada) (GMT -4:00)

Spark Group of Companies President Heidi Van Roon (centre) with some of the Spark-employed frontline staff who have made a major impact for brands in North American airport retail

No role has been impacted more than the customer-facing functions in beauty, confectionery, spirits and luxury. The sales role is vital in delivering the travel retail USP to customers and ensuring the best possible sales recovery for brands and retailers. This webinar by the Spark Group of Companies will outline the key considerations for a sales and promotions plan mid-crisis, through the recovery and beyond.

Engagement Lounge Day 3

Anatomie Live

Wednesday, 7 April 2021 at 11:00 AM   | Eastern Time (US & Canada) (GMT -4:00)

Anatomie Co-founders Kate & Shawn Boyer, who are CEO & Creative Director respectively, will give a quick introduction into the concept and success of the brand, along with a live runway and Q&A about the brand’s essential line.

Stoli Group – Se Busca Mezcal Virtual Tasting

Wednesday, 7 April 2021 at 12:00 PM   | Eastern Time (US & Canada) (GMT -4:00)

Stoli Group will be showcasing its (1)Bayou Rum, (2) Stoli Vodka (3) Elit Vodka (4) Kentucky Owl Bourbon brands at the Summit of America — A Virtual Experience

Se Busca Mezcal is one of the newest additions to the Stoli Group portfolio

Stoli Group is presenting Se Busca super-premium mezcal, which is handmade in Oaxaca, Mexico and is one of the latest additions to the company’s portfolio. The event will highlight the new expression and also incorporate a virtual tasting element.

Established in 2013, Stoli Group is responsible for the production, management, and distribution of SPI’s super-premium spirits portfolio. Mainly known for the Stolichnaya vodka brand, Stoli Group has expanded its portfolio in recent years to appeal to premium on-premise and sophisticated global consumers.

Some of the company’s signature brands include: Stoli Vodka, Elit Vodka, Bayou Rum, Kentucky Owl, Villa One, Gator Bite Rum Liquers, Cenote Tequila, Kah Tequila and Se Busca Mezcal. Stoli Group has a network of more than 176 markets and works with 200 distributors around the world.

Engagement Lounge Day 4

Duty Free Global Club Americas Social (hosted on Zoom)

Thursday, 8 April 2021 at 5:00 PM | Eastern Time (US & Canada) (GMT -4:00)

Duty Free Global (DFG) is bringing together travel retail industry friends and colleagues to enjoy a social catch-up during the forthcoming Summit of the Americas – A Virtual Experience

Duty Free Global – a Gold Partner at the virtual event – is showcasing an eclectic portfolio including Mob33 Gold Heist Premium Rum, Beau Joie Champagne, Gunpowder Irish Gin, Somrus, Death’s Door Gin and RumChata.

The company said, “While we cannot meet in person at Club Americas this year, Duty Free Global would love if you would join us and special friends for a virtual Club Americas Social catch up. Bring along your favourite beverage of choice.”


For general questions about participation in the Virtual Summit, please contact Steven Antolick for further assistance.